Defiance Digital, a leading cloud service manager, sought to enhance its digital presence and improve user engagement. Their existing marketing efforts lacked a cohesive strategy, and they needed a solution that leveraged data-driven insights, targeted campaigns, and automation to drive conversions.
Digital Marketing with a Cloud Service Provider
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DIGITAL SERVICE CAMPAIGN
THE CHALLENGE
The client faced fragmented digital marketing efforts with inconsistent messaging, struggled to engage the right audience effectively, lacked real-time performance tracking, and needed scalable solutions to support their business growth.
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STANDARDIZED VISUAL IDENTITY
OUTCOME
We created a style guide to keep the identity system consistent and scalable through their different channels.
IDENTITY IN USE
DELIVERABLES
Consistency is important but so is context and range. By designing a reusable template for the covers, the papers were familiar but nuanced with imagery and colors to help distinguish them.
WHITEPAPER COVERS
BRANDED IMAGERY
Swag
ICON LIBRARY
SCALABLE LAYOUTS AND CONTENT
Webinar Template
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