Web & Digital Experiences
Design, Development, Brand Identity
Design is a language translated by purpose
I’m Dan Johnson, a product designer bringing novelty, craft, and taste to enterprise software — designing at scale for the field operators and corporate teams who depend on it daily. Outside work, I build brands, make merch, and explore the intersection of design, culture, and self-expression.
I BRING NOVELTY, CRAFT & TASTE TO PRODUCT DESIGN
I face novel problems and meet them with novel solutions. From enterprise to consulting, I bring strategic thinking and thoughtfulness to my craft.
I currently design at Compass Group USA, the same company I worked for as a cook. Previously at Endava and Lowe's Home Improvement.
WHAT I LOVE DOING
Interfaces people actually use
The space where user needs and business goals have to coexist.
Research and Strategy
Clarity on what problem to solve first
The short-term and long-term why.
Creative Direction
A vision that makes everything feel like one thing
Taste without discipline has no direction.
Brand Identity
Brands people remember
A system of familiarity and delight that comes before the logo.
MY WORK
Design is a language translated by purpose·
Design is a language translated by purpose·
Design is a language translated by purpose·
Design is a language translated by purpose·
Design is a language translated by purpose·
© — 2026
Your heading here
Add any Salient elements above this layer via the CSS method below.











