A leading cloud service manager sought to enhance their digital presence and improve user engagement. Their existing marketing efforts lacked a cohesive strategy, and they needed a solution that leveraged data-driven insights, targeted campaigns, and automation to drive conversions.
Digital Marketing with a Cloud Service Provider
The Challenge
The client faced fragmented digital marketing efforts with inconsistent messaging, struggled to engage the right audience effectively, lacked real-time performance tracking, and needed scalable solutions to support their business growth.
Digital Ads Published
12
Papers Published
140
Engagements
35
Downloads
Branding
Typography & Colors
We created a style guide to keep the identity system consistent and scalable through their different channels.
Pattern & Icons
Reusable Covers
Consistency is important but so is context and range. By designing a reusable template for the covers, the papers were familiar but nuanced with imagery and colors to help distinguish them.
Webinar Template
Again consistency is key, but so is adaptability. By designing a reusable webinar template, each session maintained a cohesive look while incorporating unique imagery and colors to reflect its specific theme, creating a familiar yet dynamic experience.
